Simple Strategies To Get More Traffic To Your Blog

Everyone in the world has an opinion about something.  You, reading this, have probably expressed an opinion on at least a hundred things over the past couple of days—whether it be in your head, or to other people.

It could be something simple, like how you don’t like the time of day that your postman delivers your mail.  It could be while sitting by the water cooler at the office, talking about that hit drama that everyone seems to be watching.

Opinions are like….well, you know.  Everyone has one.

But what a lot of people don’t realize is that they can use their opinions and knowledge to make money online.  You don’t have to provide a service, or be some amazing graphic designer or writer, to get the sacks of cash to come rolling in.  In some cases, all you have to do is provide your opinions or inform people about a topic you’re knowledgeable and passionate about.

The simplest way for the average person to make money online is through blogging.  Now let’s think for a second why this is the case.  One of the reasons is that not everybody can sing or dance.  Not all of us can work on a car, and the world isn’t exactly littered with world class level playwrights.

However, the world is in abundance of people with opinions and access to computers.  Now, these people, including yourself, may not be able to type two hundred words per minute.  But you can type well enough to get along without any major problems.  Heck, I’ve even heard of folks who are deaf or blind, who get on quite well by blogging thanks to those wonderful speech-to-text programs.

Blogging is indeed very popular and you can make fistfuls of money at it, if you have the ability to build a large audience over  time.  However, if you are like most bloggers (myself included for a time), you may feel like your blog is one of those ghost towns in horror movies—where the van full of rambunctious teens stop to get gas, before the ax wielding maniac kills them in the woods.

I know how frustrating it can be to spend a couple of hours writing the perfect blog post, and go back a day later expecting throngs of people to have flocked to read every word—and instead, you are greeted with the sound of crickets and pitifully small number of page views.

This is what typically when you write a blog post and do nothing else.

You see, in order to get your material in front of a significant number of eyeballs, you’ve got to take extra measures to get your blog post out there.

If you want people to read what you wrote, then you need to tell people you wrote something.  It’s a simple strategy that thousands of bloggers forget to do, that could turn their opinions and information into gainful income.

You want to make more people come to your blog and, in turn, make money from these visits. You can do it if you follow a few simple rules.

One thing you have to figure out before you start is how you’re going to place advertising on your blog.  There is no shame in embedding a couple of ads on your blog.  Most blogging services (like Blogger, for example) make it quite easy to put ads just about anywhere you want on your page.

Just don’t be one of those people that makes the mistake of littering your blog with ads from head to toe.  If you start getting enough visitors, one or two ads will be all you need.

As far as which types of ads to run, Google Adsense is the most popular advertising network. With Google Adsense, you sign up for a free account, and Google then scans your site to determine which kinds of ads would be more appropriate for your subject matter. Then, Google provides you with a code that you simply copy and paste onto your blog.

When you save your changes and view your site, Google Adsense ads will appear. Every time one of your visitors clicks on one of these ads, Google will pay you a small amount of money (usually a few cents). Keep in mind that because the payouts are so low, you will need to receive a lot of traffic—and get a lot of clicks on your ads—in order for you to make a substantial income.

We recommend that you promote products instead. We use the Clickbank network to find digital information products (such as e-books) to promote on our blogs. You can browse the Clickbank marketplace for products to promote that are related to your topic.

The creators of these products can provide you with banner ads and other resources for you to get your promotions underway. One of the great things about Clickbank products is that they pay out high commissions, usually at least 50% and often as high as 75%. In other words, if someone clicks on one of your ads for a Clickbank weight loss product, and winds up buying it for $47, you receive 75% of the sale.

Granted, with Google Adsense, no one needs to buy anything—you get paid simply for sending a click to the advertiser. Still, we find it far more profitable to promote Clickbank products on our sites than to use Google Adsense.

To learn more about the Clickbank network, click here and I’ll explain how it all works.

Five Ways To Promote Your Blog and Get More Traffic

Five Ways To Promote Your Blog and Get More Traffic

Now, here are five things you should do to drive traffic towards your blog—since at the end of the day, your traffic is the main determining factor in how much money you can make.

Share Your Blog Post On Social Networks

Share Your Blog Post On Social Networks

There are sites and software that automate this process for you.  Every time you publish a new blog post, it sends out a notice to all your Twitter and Facebook friends that says “Hey, I’ve got something for you to read!  Go read it!”

However, a lot of the time automated means just that.  It’s a manufactured little advertisement that sometimes lacks humanity in its delivery.  Sometimes it just offers the name of the blog and not much else in terms of giving the reader a preview of the content.

So what you might need to do is an electronic version of posting flyers.  Get on your Twitter and Facebook and every one of your social media hubs and write out a little preview of what the blog was about.  You’ll get a lot more people reading and getting other people to read if you give them a reason to read.  Let’s look for a second at two identical blogs.  Both are about gardening.  One social media update has the words “Growing Tomatoes”.  The other update has the words, “I used this new fertilizer and now I have a tomato as big as a soccer ball.”  Now, which do you think is going to get more views?

If you said the second one, you’re absolutely right.  The reason is simple.  You’ve gotten their attention.  You use the first one and honestly, nobody is going to give a crap about your tomatoes.  However, if you give them a reason to be curious, then you’ve gotten them to click the link.  Doesn’t matter if they only stay on the page for five seconds.  You’ve still gotten them to click the link.

Spread The Word About Your Blog Post

Spread The Word About Your Blog Post

As I said above, you have to spread the word that you’ve posted a new blog entry. Everything you do on your blog should be Stumble Upon’d, Reddited, Tweeted, Facebooked and basically everything short of sitting down and writing everyone you know a handwritten letter.

You also have to figure out where your audience is going to be hanging out.

If you’re targeting the gardening crowd, don’t advertise your blog somewhere where sports fans are going to be talking. Now herein lies a problem: how do you go about telling people about the wonderful opinion you have about your topic of choice, without sounding like an attention-starved little kid who’s trying to get mommy to look over at what they are doing?

Talk About Your Blog In Appropriate Forums

Talk About Your Blog In Appropriate Forums

Right now, even as you are reading this there are people discussing the topic that you have dedicated your blog space to.  Yeah, crazy I know.  For every topic and subject and area imaginable there are discussions going on about it right now.  In between message boards and Facebook and Twitter there are some extremely heated discussions going on about what you happen to be writing about.

You should join in.  It’s a great form of advertising and in a minute I will tell you why.  If you join in on these conversations and dedicate thoughts and musings to the general discussion that people realize are valuable; when they find out that there is a place where they can read exclusively and in depth your opinions on what they are all chattering about they will flock to you.

However, if all you ever contribute to the discussion is you giving a short response and then shamelessly giving out the link to your blog people are going to figuratively come after you with the pitchforks and torches.  A lot of message boards and discussion groups have some pretty strict rules when it comes to blatantly using the discussion to advertise and contribute nothing of actual substance.

You have to pick and choose your spots when it comes to mentioning your blog.  If you feel the need that you absolutely have to shoehorn the link to your blog into a discussion make sure that the link I appropriate to what is being talked about.  If they are talking about growing corn, don’t post a link about radishes.  This will just piss them off and make everyone think that you are going to do this every time.  Pick your battles.

When it comes to message boards and whatnot, most of them allow you to leave a signature at the bottom of each post you make.  Just about everyone on a message board has one and a great deal of them are small advertisements for some project they are working on.  This is generally the most acceptable form of posting a link because just about everyone does it.  Just make sure that when you reply or add to a discussion that you are giving something of substance or you could face getting your sig wiped away.

Get To Know Other Bloggers In Your World

Get To Know Other Bloggers In Your World

No one person has the market monopolized when it comes to blogging about any particular topic. Find out who the most popular bloggers are on your subject. Go to their blog and leave comments on their posts. Don’t go leaving links right away, just leave friendly, intelligent comments at first — that says to the blogger than you’re a cool person with a valuable opinion.

Over time, they may allow you to include a link to your blog with your comment.

Blog Syndication

Blog Syndication

Lastly, be sure to tell your readers that they can re-post your content on their own sites or blogs, as long as they give a link to the original article and give you credit. You should be happy that your information is being shared on other mediums, but make sure you get credit for it!

Conclusion

There are many ways to drive traffic to your blog, and in turn, increase your income. It’s a heck of a lot simpler than most of the ways you can make money online. However, you do need to roll up your sleeves and put in some work. Pick your spots, provide good content, spread the word, and you will be well on your way.

Rob Wiser

Rob Wiser

Co-Founder at Art Of IM
Rob Wiser is the co-founder of Art Of IM, which is dedicated to helping internet marketers break through to new levels of success online. On this site, Rob and his partner Jackson Lin reveal many of the strategies they personally use to grow their online businesses.
Rob Wiser

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