This is Part 2 of the series “SEO After the Google Panda Updates”. I will reveal to you:
- the future of blog networks (whether you can still use them or not)
- why Google is REALLY screwing themselves
- how to build websites in the new post panda SEO era
- how to build links to rank your site
So if you’re a webmaster wondering how you can make money in the future.
This is what I recommend you to do.
Since a large portion of people who make websites intend to make money off them through affiliate programs (like Rob and I), it’s imperative that we take the time to make valuable websites that provide value to the searcher.
If you go through the Google Webmaster Forums, nearly every Google assistant or employee immediately equates an affiliate marketer as an internet spammer.
So this means you really need to go above and beyond to create a website that is considered legitimate in the eyes of Google, otherwise you’re going to run the risk of getting shut down.
But also, at the end of the day, seriously, do you want to make websites that are lame and that you’re too afraid to show your friends?
Or do you want to make a living creating websites that are not only insanely awesome and make you money for the long run, but provides super value to your visitors?
I know I’d want to create quality solid websites that I’d be proud to put my name behind.
So in other words, you want to stay away from making thin affiliate sites.
Are Blog Networks Dead In The Future?
I don’t think blog networks are going to go away very soon.
Because at the end of the day, the core of blog networks relate to the syndication of content.
Syndication will always be around.
It is a perfectly legitimate strategy.
Information and news sites do this all the time, for example here’s an article appearing in Yahoo news taken directly from Reuters:
This is the Reuters version:
Do I see Google penalizing Yahoo for syndication of information?
I don’t think so.
However, I do believe low quality blog networks will be targeted and deindexed, but as time goes on, they will be more and more sophisticated to be nearly untraceable.
I mean, at the time of writing this post ALN 2.0 was just announced with more rigid rules regarding what they will require to get syndicated.
Google is REALLY shooting themselves in the foot
Because apparently it seems that INCOMING links can indeed harm your site.
This is really opening the flood rates for SEO manipulation.
Let’s take a look at Google’s opinion regarding if INCOMING links can harm you. Daniel Turner summarizes this nicely in his post here:
“Can competitors harm ranking?
There’s nothing a competitor can do to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.”
Then, in November, it got “slightly” modified… just a TINY fraction too:
“Can competitors harm ranking?
There’s almost nothing a competitor can do to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.”
Wow, what a difference one word can make! So hang on, saying “almost nothing” means “can”, no matter which way you spin it.
Then on March 14th, they caved.
“Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.” -http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
Did you read that?
If Google allows INCOMING links to harm you and really starts penalizing you…
Then guess what?
I’m going to go out there and buy 10 VPS and run dedicated Xrumer on ALL of them to nuke my competition to hell!
If you can start doing negative SEO, then all hell will break lose!
Xrumer will be the ULTIMATE weapon in SEO.
Scrapebox won’t be too far behind either
Also, if I’m really lazy and can’t be bothered nuking my competition myself, well guess what? There’s a service that can do this for me:
So as you can see, Google is really playing with fire here and will unleash a world of pain – onto themselves!
Make super awesome sites!
As mentioned already in the Google Resurrection course, here are some important elements you need to keep in mind in order to create a quality website:
- Good quality content that is engaging and helpful. Here are some hints:
- 100% unique content
- Have articles with at least 500+ words
- Make sure you have titles, sub titles, paragraphs
- Include images
- No spelling or grammatical mistakes
- Low Ad to Content ratio
- Make sure you have more content on your site, especially above the fold than you have ads.
- Don’t include too many ads per page.
- In my opinion, I would include a single banner ad on the top right side panel that does not break up the content.
- Do not have ads that interfere with the reading of the content, make sure that the ads are beside, above or below the content and it doesn’t break up the flow of reading the information.
- Include social signals:
- Have plugins that allows users to give you social votes from Google Plus One, Facebook and other sites like Twitter.
- Do not make it painfully obvious you’re targeting keywords
- If you’re targeting keywords, make sure article titles and URL structures are not exact match keywords
- Do not write articles talking about the same thing, for instance, don’t have separate articles like this:
- “how to attract women”
- “how to attract a woman”
- “how to attract woman”
- “how to attract woman easy”
- Instead have ONE single article on that topic.
- Link out only to authoritative sites, don’t have too many out bound links plastered all over your pages.
Once you build sites that follow these rules, then chances are, you’ll be in accordance with what Google wants as they state they want this:
The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.
How Should I Build Panda Friendly Links In The Future?
- Diversify your back link profiles, more specifically:
- Use more than a single blog network
- Get different types of links
- Get press releases
- Get social votes
- Diversify your anchor text
- Maintain a steady about of link velocity
- Stay away from SUPER SPAMMY link building practices, such as:
- Forum profiles links
- Scrapebox low value blog comments
- If you want to use super spammy tools, then you have to use use buffer sites. These sites in turn shield your money site from spam links. Make sure these sites are built with unique content and look like real legit websites (Web 2.0 sites are perfect for this)
- This is especially important if you want to continue using super spammy tactics. If you want to spam like crazy, hit your buffer sites, not your money site.
Here’s a little diagram of what you should be expanding into:
As you can see:
- Only “Buffer Sites” and “Reputable Links” point directly to your money site.
- “Spammy links” and links from the “Grey Zone” point to your “Buffer Sites” and “Reputable Links”.
That way your money site will be shielded from “low quality links”.
But you have to remember, no matter how much of a ninja you are at SEO and no matter how good you can rank for at the end of a day, you need to provide a valuable content presented in a way that people actually really will like!
I know this blog post was massive, but I know this is a very hot topic at the moment and I just wanted to give you my thoughts on the matter.
Look out for my next post, where I recommend two ninja ways of getting super awesome links to your site that Google actually likes!
These methods are 100% hands off as well!
BUT ARE NOT SPAMMY!
Let me know your thoughts below.
Jackson Lin & Rob Wiser