On April 24, Google rolled out its dreaded Penguin update and this time the update seemed to primarily target off-page factors — especially the quality of the links pointing at your site. If Penguin found low-quality links pointing to you, you probably got penalized.
This is a radical shift in the way Google evaluates websites. Before, those spammy incoming links pretty much just got ignored by Google. But now, with this update, those links can severely harm your rankings.
The SEO landscape is changing dramatically, and if you’re building links you’ve either got to learn the “new rules” and adapt, or you’ll see your hard-earned rankings get wiped out. My partner Jackson Lin and I recently released Google Resurrection 2.0, the new version of our best-selling course which shows you how to recover your rankings after a “slap,” and protect your site from being penalized in the future.
Watch this video and I’ll explain how Penguin is looking at your links (and why you might get penalized!)
Jackson and I been studying this latest Google Penguin update and discussing it with friends of ours who are world-class SEO experts, and we made some very important revisions and updates to the Google Resurrection course to help you make your sites not only Panda friendly, but also Penguin friendly.
But for right now, let me give you some examples of low quality inbound links:
- Links from low quality blog networks
- Paid links
- Reciprocal link exchanges (you link to them, they link to you)
- Link from low quality or “spun” articles
- Links from comment spam (such as scrapebox or SENuke)
- Links containing a large number of exact anchor text matches
Note about the video: There is a place for “low quality links”, but make sure you use BUFFER sites to feed these lower quality links to your money site. Remember the last few blog posts where I drew this diagram:
Well, the “low quality backlinks” are akin to the “spammy links” and you should point them to your buffer sites. So there is still a place for them, but just make sure they do not directly touch your money site. For example, point your blog network links to your buffer sites, because they still pass link juice and they’ll in turn make your buffer sites more “valuable” in terms of link juice, which in turn will boost your money site. So, if you’ve got an arsenal of “automated link software” don’t fret. They STILL have use, but you just have to use them differently.
One more thing to mention is that not all blog networks are perceived to be spammy . If you use one of the more underground or exclusive networks (such as you created your own), or you have your own personal network of high PR blogs, then these still work fine – so long as they are under the radar.
It seems like what Penguin was looking for more than anything was OVER OPTIMIZATION. One of the most obvious signals of over-optimization is large numbers of backlinks that use exact match or partial exact match anchor text. In the video above, I explain the DEADLY MISTAKE that a lot of internet marketers are using with their anchor text — and how you should modify your approach towards SEO to make sure your site stays “Penguin friendly.”
Right now, Google is really doing some crazy things at the moment and I think they are losing the plot. Instead of primarily focusing on providing the most accurate and up to date search results, they are spending more and more effort combating what they perceive to be “web spam”. This wouldn’t be so bad if their definition of web spam is actually web spam!
By targeting “over optimized websites” this just open up the doors for negative SEO and even WORSE search results. You’ll have the ability for your competitors to start bombing you out of the SERPs.
This is REALLY not good I must say.
Don’t get me wrong, I am all for Google cleaning up the search results, but not like what they are doing at the moment. They are simply throwing out the baby with the bath water at the moment.
For instance, I did a search for “viagra” on Google.com.
The OFFICIAL viagra website is NOT on the front page of Google!
But it is for other search engines.
As you can see, I think Google is really losing the plot.
However, don’t freak out and panic just yet. I think the Google algorithm is still being adjusted at the moment as I see the search results for the same keyword jumping around like crazy these past few days. So wait it out for a few days to get a better feel of what’s happening.
Click here and grab a copy of Google Resurrection 2.0. The future of your internet could be at stake (check out the threads at the Google Webmaster forums, this is serious stuff). If your site wasn’t severely affected by the Penguin update, then make sure you take precautions so that you ensure your site will be bulletproof to updates in the future. And if you want to recover the rankings you lost, Google Resurrection will show you how to do that, too.